Mar 15th 2010 By Jeremy Taylor

"
The Doctors" is a syndicated talk show in which medical professionals discuss embarrassing medical issues that patients are reluctant to share with their own physicians.
Oddly, the program is able to get folks with these too-humiliating-to-mention conditions to agree to appear on network TV. So how does that work?
According
to a lawsuit filed by Tyler Bowling, a 22-year-old from Minneapolis, Minn., who suffers from pearly penile papules (try saying that three times), they accomplish this by offering the medical procedure for free, and then engaging in deceptive practices.
What happened
Bowling wanted to have the papules -- small, harmless white pimples -- removed from his junk because, among other things, they incorrectly look like an STD.
So he contacted La Jolla, Calif., doctor William Groff, who quoted him a price of $4,500 to remove the offending blemishes via laser. Two days later, a woman from Groff's office called Bowling and told him the cost of the surgery would be waived if he would discuss the condition on "The Doctors."
That afternoon, Bowling was on a plane to Southern California. The producers of "The Doctors" assured Bowling that only "medical students and doctors watched the show," and stated his name and hometown wouldn't be used. After a quick consultation with Groff, he was brought to the set.
Read on to see how Bowling and the audience were deceived, and to see the segment.