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The latest trend in reality programming has finally caught up with the world's oldest profession. A brothel in Prague's old city is offering free sex to customers who consent to having their encounters broadcast online.

Customers at "Big Sister" are required to sign a contract allowing the owners to use the footage shot from 58 high-resolution cameras in the building.

The patrons can then choose from one of 30 prostitutes and several backdrops, including flowering meadows, a jacuzzi, an igloo or, "for the discerning goth," Hell. Clients aren't allowed to cover their faces or otherwise obscure themselves during the encounters, but they do receive DVDs of their performances as a parting gifts.

Prostitution is legal in the Czech Republic, and the business is evidently doing well so far; the website clocks around 10,000 to 15,000 hits per day.

What do you think? Could any sort of brief encounter possibly be worth the ensuing Internet infamy?