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Oscar night was supposed to be full of pride for Damiani jewelers. The bosses were in Hollywood for the show. Many of their top designs were on display on the arms and necks of the film industry's elite. Tilda Swinton, who won the award for Best Supporting Actress, accepted her statue wearing a Damiani diamond bracelet.

But thousands of miles away in Milan, thieves were in the process of a brazen heist in which they tunneled into the store from a construction site next door, tied up employees, and emptied the joint of $20 million in gems.

The robbery had reportedly been in the works since Christmas, when the thieves took advantage of a building-construction site behind the showroom.

OK, by picking such a momentous night, the robbers nailed the store at a weak moment. You could either say it was brilliant planning or a prick move.

What do you think?