Papa John's is paying the price for printing up T-shirts calling LeBron James a crybaby.

James recently complained about hard fouls during the Cleveland Cavaliers' playoff games against the Washington Wizards. Brendan Haywood, the Wizards' center, called James a crybaby, prompting the pizza chain to print up T-shirts featuring the disparaging remark along with James' number, 23.

As penance, Papa John's will have a special sale for Cleveland residents on Thursday: A large one-topping pie will cost only 23 cents (an homage to James' number). An additional $10,000 will be donated by the company to the Cavaliers Youth Fund.

The Cavs won the series against the Wizards and go on to face the Celtics today in the next round.