Jose Castelar, the champion cigar-roller in Cuba, rolled a 98-foot-long stogie the other day in a bid to break the world record.

The 64-year-old was joined by five assistants as he used almost 93 pounds of high-quality tobacco to assemble the massive cigar that stretched across 14 long tables. Castelar rolled record cigars in both 2001 and 2003, and then broke the record again in 2005 with a 67-foot-long smoke.

Competition is evidently stiff for long-cigar rolling. Unfortunately for Castelar, Guinness says the world record actually belongs to Puerto Rican Patricio Pena, who last year made a 135-foot-long cigar.

Still, Castelar is planning to take another go at it. "I'm working to take it to the maximum," he said. "We'll be back in two years with a longer one."

So what happens to a cigar that size when it's been measured up? Castelar says it's smokable, "but we're missing someone with the lungs for it."