After learning about a man who wanted to be buried in a Pabst Blue Ribbon casket last month, we thought we'd heard the last of consumer-culture burial rites for a while.

We were dead wrong -- the man who designed the Pringles potato chip tube has had his ashes buried in one.

Dr. Fredric J. Baur had specified that he wanted his remains to be placed inside a Pringles tube, and that's exactly what happened before the carton was buried at Arlington Memorial Gardens in Cincinnati.

Baur was a retired chemist and food storage technician at Procter and Gamble (which owns Pringles). He patented the design for the container in 1970, and his daughter told the Cincinnati Enquirer that the chip tube was his "proudest accomplishment."

While funeral purists and bagged-chip fanatics may take issue, it strikes us as pretty cool that Baur had such pride in his product design and a sense of humor about his own passing. What do you think?