Depending on what research you choose to believe, the average person is exposed to 247, 850 or 3,000 ads per day. In any case, we can all agree that there are way too many for one person to focus on. So it's not surprising that advertisers try to sear their messages into your psyche by offering a taste of the forbidden. But playing that game can be a risk. If a company runs afoul of societal standards, they can land their brand on the wrong side of public opinion.
Our curiosity about the risqué led us to compile a gallery of banned ads to see if they violate our readers' standards. For a few, the biggest shock may be that these ads were banned in the first place.
Ads Banned for Being Too Racy
Britain's Advertising Standards Authority banned this bathroom-friendly ad for being offensive. Designer Tanner Krolle claimed the couple couldn't be having sex because the man's trousers were still on. (That would be news to anyone who lost their virginity at the prom.)
Adpunch.com
Skechers pulled this ad after a nurses's group complained it advanced a negative stereotype of their profession. Yet similar ads with Christina Aguilera appearing as teacher and student and cop and criminal continued to run. (Why Skechers overlooked the always titillating Hot Lunch Lady we'll never know.)
ad-rag.com
By digitally modifying a model for the purpose of exploiting her sexuality, this Bicardi ad violated the Canadian Code of Advertising. (Maybe the Canucks were really offended because the ad implied there's something better than beer.)
bestrejectedadvertising.com
This cheeky ad campaign for the Washlet, a heated toilet seat, ran in various mainstream magazines but was banned from Times Square when a judge agreed the advertisement interfered with the religious mission of the Times Square Church below. (Apparently, only God and King Kong are allowed to smile down on New York City.)
adage.com
Once New York's Metro Transit Authority realized "get brain" was slang for oral sex, this poster was banned from all city vehicles. (We can relate to the confusion. The model appears to be offering up something entirely different.)
CNN
McDonald publicly apologized for this ad, claiming it had not been aware that the phrase "I'd hit it" is often used to express sexual interest. (We're going to give fast food chain the benefit of the doubt here since the "it" in question is a double cheeseburger. Now if it had been their baked apple pie ...)
wikipedia.com
This poster for the movie "Rules of Attraction" was banned in America for using stuffed animals to, well, turn on a nation of plushie fetishists.
bestrejectedadvertising.com
Concerns as to just where the model's thumb was headed resulted in this print ad getting the thumbs down from British censors. (And the thumbs up from 13-year-olds boys everywhere.)
bestrejectedadvertising.com
Mattel demanded The Body Shop remove this self-esteem poster featuring a rubenesque anti-Barbie because it was insulting to the real Barbie. The ad was actually pulled from some stores in the United States after some people found this doll offensive for different reasons. (It's interesting to note that no matter how much she gorges herself Barbie can't seem to grow nipples.)
bestrejectedadvertising.com
Calvin Klein has been playing with teenage sexuality ever since a 15-year old Brooke Shields declared there was nothing between herself and her Calvins. But this mid-90's campaign for CK hit too close to home -- the basement rec room in fact -- and was pulled.
Calvin Klein







Comments:
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Thursday 10 July
By Info
My ads are mild (by comparison).
I let the lingerie sell itself.
OK. I'll admit it. These girls look good.
Check them out at:
http://loveoffashion.com
Reply
Thursday 10 July
By Nikki
This country needs to lighten up
Reply
Thursday 10 July
By Tuula Westra
So what is wrong with these ads, usa should get on with life, stop being puritans.
Reply
Thursday 10 July
By JT
If you read carefully, you'll notice about half the banned ads are not from the United States.
Friday 11 July
By sandyjxf
good
Saturday 12 July
By Magnolia
Spoken like a true youngster.
Thursday 10 July
By Gary Olszewski
RACY? I dont find any of them "racy" or "tittilating" (no pun intended) but simply boring & stupid! The only exceptions would be photo #s 8 & 20 which I find hilariously funny!
Reply
Thursday 10 July
By Hung
prudes !
Reply
Thursday 10 July
By John Malin
So, showing truly beautiful people, even in suggestive poses, is a real no-no, but it's OK to show body parts strewn all over an autopsy table, or burned cadavers, or beheaded bodies, or a hanging corpse with spikes through its eyes?
Seems to me the censors need to be committed, to asylums for the criminally inane.
Reply
Thursday 10 July
By radameldelilah
Great and sexy advertisements.
Reply
Friday 11 July
By rob
I agree 100%, Ithink people are way too sensitive about the human body. If you dont like it close your eyes
Thursday 10 July
By radameldelilah
Too sexy advertisements..
Check my blog if you are interested
Advertising techniques
Reply
Thursday 10 July
By tom
Someone, anyone Please do something about this IDIOT OBAMA! HE IS THE ANTICHRIST!
Reply
Friday 11 July
By finbarr
Obama the antichrist? are you nuts????????????????? Look where this country is today and you'll see antichrist in the current administration! Good grief - get a grip bud
Thursday 10 July
By sandy
I don't think that the american flag should
be worn as clothing; swimsuits yet!!!!
Reply
Thursday 10 July
By JOE
GET A LIFE SANDY
Thursday 10 July
By james
people need to grow up ,
Reply
Thursday 10 July
By Patricia
Tom, You have him confused with Bush.
Reply
Thursday 10 July
By Bill
No Pat, you have obama confused with osama
Let me help you:
oBama
oSama
The difference is B and S !!! That's it!!! Not much difference huh? Just BS
Thursday 10 July
By AaronK
As for the bathroom ad they could be having sex, however, I’m sure they aren’t. See how I used my brain there to figure out that if they were having sex I would have to pay to look at the picture.
I already have a negative stereotype of female nurses. This is just further support of my stereotype, thanks for the support. This comment does not include male nurses, they rock!
I didn’t realize there was a country more uptight than the US, thanks for changing that Canada.
Maybe the church is interfering with the ad campaign. Apparently this "church" has nothing to do with the Bible, as the Bible has nothing against nudity.
Honestly, what hasn’t been used as slang for getting head?
I’m surprised “special sauce” is still acceptable then!
Not sure what to say about the horny ad not knowing what it is for.
It’s no wonder the plushie population exploded a few years ago; I was completely unaware that they could procreate.
Finally one I grasp, I totally understand how much of an affect dolls have on self-esteem and body image. I was personally traumatized when I found out women had nipples and something other than a blank spot between their legs unlike all those dolls I had seen when I was younger.
If the CK add said something about playing pool in the pockets in the rec. room, maybe, just maybe!
The MPA is torturous in itself. I think that the things that could be considered offensive in movies should just be listed, let people make their own decision about what is acceptable. Though most are looking to take offense anyway.
Anything that promotes safe sex to the pre-pubes that are having sex nowadays is not a bad thing.
There is false advertising on a grander scale than makeup, car companies and the government for instance.
What torks me about those PITA people is the fact that they are rarely actually nude for what they would rather go naked for, more false advertising right there, not to mention a lack of commitment.
It never ceases to amaze me how perverted the people with power are, they see sex in everything. If disney can use phallic designs on the cover of that mermaid movie, why can't a vodka company use a pickle. Quick name a garnish that can not be viewed as something sexual!
No linking teenage girls to sexual behavior, they do enough of that on their own. I wonder if the model is even a teen!
Wonder what baby Eurodollars would look like?
Our courts encourage excessive drinking by letting people off too much, lets do something about that instead.
What little people can’t whore themselves out for advertising like big people can? Way to promote equality.
Bottom line, porn is in the eye of the beholder. If plushies, burgers, and pickles get you off don't force your abnormaly perverted and twisted views on the rest of us near normal beings, thank you! You might give us a complex.
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