Depending on what research you choose to believe, the average person is exposed to 247, 850 or 3,000 ads per day. In any case, we can all agree that there are way too many for one person to focus on. So it's not surprising that advertisers try to sear their messages into your psyche by offering a taste of the forbidden. But playing that game can be a risk. If a company runs afoul of societal standards, they can land their brand on the wrong side of public opinion.
Our curiosity about the risqué led us to compile a gallery of banned ads to see if they violate our readers' standards. For a few, the biggest shock may be that these ads were banned in the first place.
Ads Banned for Being Too Racy
Britain's Advertising Standards Authority banned this bathroom-friendly ad for being offensive. Designer Tanner Krolle claimed the couple couldn't be having sex because the man's trousers were still on. (That would be news to anyone who lost their virginity at the prom.)
Adpunch.com
Skechers pulled this ad after a nurses's group complained it advanced a negative stereotype of their profession. Yet similar ads with Christina Aguilera appearing as teacher and student and cop and criminal continued to run. (Why Skechers overlooked the always titillating Hot Lunch Lady we'll never know.)
ad-rag.com
By digitally modifying a model for the purpose of exploiting her sexuality, this Bicardi ad violated the Canadian Code of Advertising. (Maybe the Canucks were really offended because the ad implied there's something better than beer.)
bestrejectedadvertising.com
This cheeky ad campaign for the Washlet, a heated toilet seat, ran in various mainstream magazines but was banned from Times Square when a judge agreed the advertisement interfered with the religious mission of the Times Square Church below. (Apparently, only God and King Kong are allowed to smile down on New York City.)
adage.com
Once New York's Metro Transit Authority realized "get brain" was slang for oral sex, this poster was banned from all city vehicles. (We can relate to the confusion. The model appears to be offering up something entirely different.)
CNN
McDonald publicly apologized for this ad, claiming it had not been aware that the phrase "I'd hit it" is often used to express sexual interest. (We're going to give fast food chain the benefit of the doubt here since the "it" in question is a double cheeseburger. Now if it had been their baked apple pie ...)
wikipedia.com
This poster for the movie "Rules of Attraction" was banned in America for using stuffed animals to, well, turn on a nation of plushie fetishists.
bestrejectedadvertising.com
Concerns as to just where the model's thumb was headed resulted in this print ad getting the thumbs down from British censors. (And the thumbs up from 13-year-olds boys everywhere.)
bestrejectedadvertising.com
Mattel demanded The Body Shop remove this self-esteem poster featuring a rubenesque anti-Barbie because it was insulting to the real Barbie. The ad was actually pulled from some stores in the United States after some people found this doll offensive for different reasons. (It's interesting to note that no matter how much she gorges herself Barbie can't seem to grow nipples.)
bestrejectedadvertising.com
Calvin Klein has been playing with teenage sexuality ever since a 15-year old Brooke Shields declared there was nothing between herself and her Calvins. But this mid-90's campaign for CK hit too close to home -- the basement rec room in fact -- and was pulled.
Calvin Klein
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Comments:
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Thursday 10 July
By Info
My ads are mild (by comparison).
I let the lingerie sell itself.
OK. I'll admit it. These girls look good.
Check them out at:
http://loveoffashion.com
Reply
Thursday 10 July
By Nikki
This country needs to lighten up
Reply
Thursday 10 July
By Tuula Westra
So what is wrong with these ads, usa should get on with life, stop being puritans.
Reply
Thursday 10 July
By JT
If you read carefully, you'll notice about half the banned ads are not from the United States.
Friday 11 July
By sandyjxf
good
Saturday 12 July
By Magnolia
Spoken like a true youngster.
Thursday 10 July
By Gary Olszewski
RACY? I dont find any of them "racy" or "tittilating" (no pun intended) but simply boring & stupid! The only exceptions would be photo #s 8 & 20 which I find hilariously funny!
Reply
Thursday 10 July
By Hung
prudes !
Reply
Tuesday 15 July
By Dee Howard
Sex sells???? It also gets children stalked and raped by dirty old men. Honestly, I'm sick of seeing so much skin and "trash" in ads -- when I do, I don't buy the product.
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Thursday 10 July
By Nancy
Why do we have to constantly "titalate" (pun intended) to sell products? We are selling ourselves short. Are we unable to "get it" without a flesh show. People who want, need, desire to see flesh, have outlets to get that. Why does the whole population need to be exposed to it constantly?
Saturday 12 July
By Survivor
Holy crap. What world do you live in? These types of ads do not promote stalking and / or rape by dirty old men. A person with a sick mind committs those acts. Rape is not about "sex." It's about control. Stalking is generally due to someone (the stalker) having an obsession with the stalkee. Quite frankly, it worries me that you would look at the adults in these ads and think of the concepts of "stalk," "rape," and "kids" combined togther.
Thursday 10 July
By John Malin
So, showing truly beautiful people, even in suggestive poses, is a real no-no, but it's OK to show body parts strewn all over an autopsy table, or burned cadavers, or beheaded bodies, or a hanging corpse with spikes through its eyes?
Seems to me the censors need to be committed, to asylums for the criminally inane.
Reply
Thursday 10 July
By radameldelilah
Great and sexy advertisements.
Reply
Friday 11 July
By rob
I agree 100%, Ithink people are way too sensitive about the human body. If you dont like it close your eyes
Thursday 10 July
By tom
Someone, anyone Please do something about this IDIOT OBAMA! HE IS THE ANTICHRIST!
Reply
Friday 11 July
By finbarr
Obama the antichrist? are you nuts????????????????? Look where this country is today and you'll see antichrist in the current administration! Good grief - get a grip bud
Thursday 10 July
By radameldelilah
Too sexy advertisements..
Check my blog if you are interested
Advertising techniques
Reply
Thursday 10 July
By sandy
I don't think that the american flag should
be worn as clothing; swimsuits yet!!!!
Reply
Thursday 10 July
By JOE
GET A LIFE SANDY
Thursday 10 July
By james
people need to grow up ,
Reply