Depending on what research you choose to believe, the average person is exposed to 247, 850 or 3,000 ads per day. In any case, we can all agree that there are way too many for one person to focus on. So it's not surprising that advertisers try to sear their messages into your psyche by offering a taste of the forbidden. But playing that game can be a risk. If a company runs afoul of societal standards, they can land their brand on the wrong side of public opinion.
Our curiosity about the risqué led us to compile a gallery of banned ads to see if they violate our readers' standards. For a few, the biggest shock may be that these ads were banned in the first place.
Ads Banned for Being Too Racy
Britain's Advertising Standards Authority banned this bathroom-friendly ad for being offensive. Designer Tanner Krolle claimed the couple couldn't be having sex because the man's trousers were still on. (That would be news to anyone who lost their virginity at the prom.)
Adpunch.com
Skechers pulled this ad after a nurses's group complained it advanced a negative stereotype of their profession. Yet similar ads with Christina Aguilera appearing as teacher and student and cop and criminal continued to run. (Why Skechers overlooked the always titillating Hot Lunch Lady we'll never know.)
ad-rag.com
By digitally modifying a model for the purpose of exploiting her sexuality, this Bicardi ad violated the Canadian Code of Advertising. (Maybe the Canucks were really offended because the ad implied there's something better than beer.)
bestrejectedadvertising.com
This cheeky ad campaign for the Washlet, a heated toilet seat, ran in various mainstream magazines but was banned from Times Square when a judge agreed the advertisement interfered with the religious mission of the Times Square Church below. (Apparently, only God and King Kong are allowed to smile down on New York City.)
adage.com
Once New York's Metro Transit Authority realized "get brain" was slang for oral sex, this poster was banned from all city vehicles. (We can relate to the confusion. The model appears to be offering up something entirely different.)
CNN
McDonald publicly apologized for this ad, claiming it had not been aware that the phrase "I'd hit it" is often used to express sexual interest. (We're going to give fast food chain the benefit of the doubt here since the "it" in question is a double cheeseburger. Now if it had been their baked apple pie ...)
wikipedia.com
This poster for the movie "Rules of Attraction" was banned in America for using stuffed animals to, well, turn on a nation of plushie fetishists.
bestrejectedadvertising.com
Concerns as to just where the model's thumb was headed resulted in this print ad getting the thumbs down from British censors. (And the thumbs up from 13-year-olds boys everywhere.)
bestrejectedadvertising.com
Mattel demanded The Body Shop remove this self-esteem poster featuring a rubenesque anti-Barbie because it was insulting to the real Barbie. The ad was actually pulled from some stores in the United States after some people found this doll offensive for different reasons. (It's interesting to note that no matter how much she gorges herself Barbie can't seem to grow nipples.)
bestrejectedadvertising.com
Calvin Klein has been playing with teenage sexuality ever since a 15-year old Brooke Shields declared there was nothing between herself and her Calvins. But this mid-90's campaign for CK hit too close to home -- the basement rec room in fact -- and was pulled.
Calvin Klein
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Comments:
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Friday 11 July
By Son Nguyen
Haha, that's some funny stuff. The one € doin' it with $ cracked me up!!!
Reply
Friday 11 July
By Cunt Addict
I love every single one of these ads and I would lick, suck, and fuck every inch of every one of those gorgeous hot ladies. ;)
Reply
Thursday 17 July
By RRT
Elizabeth,
You misread my quote. I most certainly do not have a problem with nursing. I have a problem with the resources wasted and propaganda created by "nursing advocacy" groups. Which BTW, I doubt very much that the majority of these people provide any Pt care. Some of these groups exist solely for the purpose of monitoring shows like greys anatomy to watch thier portrayal of nurses! Who cares whats happens on a FICTIONAL tv show!?!
I mean, come on, there are much bigger fish to fry.
Thanks-
RRT
Reply
Friday 11 July
By Ashley
I am sick of seeing 'sexy' ads everywhere! I cant sit down with my father and watch tv or a movie with him because I am afraid of what might come up (we arent close). I was flipping through the magazine W while sitting beside my mother and there were men with pants so low you could almost see the good stuff and girls topless, she isn't prude, but now thinks I stare at porn all day. Thanks all you "sex sells" idiots! I am more inclined to buy the shirt when its on the girl, not being ripped off!
Reply
Sunday 13 July
By Kirk
Call me a prude. I don't care. It's junk food for the mind. I took a one second look at two of them. AOL has become the tabloid of the Internet.
Get rid of that trash.
Reply
Saturday 12 July
By greg belter
I would like a box lunch.
greg belter
Reply
Friday 11 July
By JOHNNY
some of those ads are good.Stop being a radical purtian. Lighten up.
Reply
Friday 11 July
By daisywink
Bravo to all the people responsible for keeping these trashy ads out of America! I was offended by each and every one of them (except the Fat Barbie--it actually sends a good message of self-esteem for MOST women in existence.
Reply
Saturday 12 July
By Richard
U know what all the liberals just need to get over it. This is the pussification of America. All you people that think theses are disturbing or should be taken off of t.v or magazines or anywhere else should go to a communist country cause incase you have forgotten this is america and we have the freedom of speech. If you don't like the ads then change the page or channel or don't watch it.
McCain 08 hahahahah he is only better cause we know what he stands for even if it isn't the right thing Obama beats around the bush
Reply
Saturday 12 July
By Michele
Barbie felt insulted by #10? Barbie can't feel. SHE'S A DOLL!!!
Reply
Saturday 12 July
By KAREN
WHATEVERRRR-- THIS MUST BE A SLOWWWW NEWS NIGHT .....zzzzzzzzzzzz
Reply
Saturday 12 July
By DavE
...if you actually take the time to fill this out and post it, YOU NEED TO GET OUTSIDE MORE OFTEN.
Reply
Saturday 12 July
By DavE
...if you actually take the time to fill this out and post it, YOU NEED TO GET OUTSIDE MORE OFTEN.
Reply
Saturday 12 July
By Josh-Lang
There's absolutely nothing wrong with these ads,or with showing a little skin.Selling things is hard to
do,so fu***** what if they use hot models in skimpy
clothing.
Reply
Saturday 12 July
By pat
all ads are except 1, 8 and 20
Reply
Saturday 12 July
By chris
i dont really agree with religous views on the human body i say we were born naked so whats the big deal! but i dont agree with women being treated as nothing but sexual objects! there should be a balance between woman and men ads and there is not! thats all i have to say about it!
Reply
Saturday 12 July
By bill
Some of these ads were great. I think I would switch to vegetables after viewing Alicia Siverstones ad,
Reply