We're sure ad execs have many wonderful talents, but there's one quality we particularly revere -- the ability to connect any product, be it a soft drink or a mop, to the female form. The approach is obviously a successful one, as there's a constant barrage of ads featuring sexy ladies, who oftentimes are sporting serious boobage. But while sexuality as a sales tool is commonplace, there are certain advertising efforts that push it to the limits.
We've previously highlighted ads that went over the line, so now we give you ones that barely made the cut. And we mean barely.
Racy Ads
Thanks to PETA's efforts, gratuitous celebrity nudity and animal activism now go together like bacon and eggs.
PETA
Is this some sort of post-feminist feminism? Exploitation maybe? Or just a nice brassiere-enhanced rack? While gawking, we forgot the questions.
Wonderbra
Anyone who spends a lot of time on the Internet knows that when it comes to advertising, American Apparel brought the sexy early and keeps bringing it often. This one features porn star Lauren Phoenix showing Web surfers everywhere the proper way to rock tube socks.
American Apparel
Gladly.
Sexy Advertisements
JBS has based their whole men's underwear advertising campaign around the concept that men don't want to look at other men in any state of undress. We approve. (Notice there were no Abercrombie & Fitch ads on this list.)
Adspace
Due to heavy airbrushing, these rumps are about at as real as the drawn-in butterflies. But wouldn't it be nice?
Fashion rat
This promo poster, currently blanketing subway stations and bus stops of major cities everywhere, cheats by bragging about just how racy it is. But it does make you want to check out the show.
CW
Controversy-courting Web hosting service Go Daddy lampooned the nipple-gate backlash in this top-heavy Super Bowl spot.
youtube
In perhaps the strangest ad to ever titillate, this TV spot for a Canadian convenience store has two scantily clad lesbians making out at the base of a tree. The tree then interrupts their heavy petting, so they call it a pervert, before hacking it with axes until it spews orange juice into a cup. (We can't make this stuff up.)
liveleak.com
Tom Ford ads never beat around the bush, so to speak, and the only way this one could be less subtle is if they forgot to add the label.
Bestrejectedadvirtising.com
... and the ads that crossed the line:
Ads Banned for Being Too Racy
Britain's Advertising Standards Authority banned this bathroom-friendly ad for being offensive. Designer Tanner Krolle claimed the couple couldn't be having sex because the man's trousers were still on. (That would be news to anyone who lost their virginity at the prom.)
Adpunch.com
Skechers pulled this ad after a nurses's group complained it advanced a negative stereotype of their profession. Yet similar ads with Christina Aguilera appearing as teacher and student and cop and criminal continued to run. (Why Skechers overlooked the always titillating Hot Lunch Lady we'll never know.)
ad-rag.com
By digitally modifying a model for the purpose of exploiting her sexuality, this Bicardi ad violated the Canadian Code of Advertising. (Maybe the Canucks were really offended because the ad implied there's something better than beer.)
bestrejectedadvertising.com
This cheeky ad campaign for the Washlet, a heated toilet seat, ran in various mainstream magazines but was banned from Times Square when a judge agreed the advertisement interfered with the religious mission of the Times Square Church below. (Apparently, only God and King Kong are allowed to smile down on New York City.)
adage.com
Once New York's Metro Transit Authority realized "get brain" was slang for oral sex, this poster was banned from all city vehicles. (We can relate to the confusion. The model appears to be offering up something entirely different.)
CNN
McDonald publicly apologized for this ad, claiming it had not been aware that the phrase "I'd hit it" is often used to express sexual interest. (We're going to give fast food chain the benefit of the doubt here since the "it" in question is a double cheeseburger. Now if it had been their baked apple pie ...)
wikipedia.com
This poster for the movie "Rules of Attraction" was banned in America for using stuffed animals to, well, turn on a nation of plushie fetishists.
bestrejectedadvertising.com
Concerns as to just where the model's thumb was headed resulted in this print ad getting the thumbs down from British censors. (And the thumbs up from 13-year-olds boys everywhere.)
bestrejectedadvertising.com
Mattel demanded The Body Shop remove this self-esteem poster featuring a rubenesque anti-Barbie because it was insulting to the real Barbie. The ad was actually pulled from some stores in the United States after some people found this doll offensive for different reasons. (It's interesting to note that no matter how much she gorges herself Barbie can't seem to grow nipples.)
bestrejectedadvertising.com
Calvin Klein has been playing with teenage sexuality ever since a 15-year old Brooke Shields declared there was nothing between herself and her Calvins. But this mid-90's campaign for CK hit too close to home -- the basement rec room in fact -- and was pulled.
Calvin Klein
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Comments:
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Thursday 21 August
By San:)
Here you can see more ads that mix sex in a very interesting way...
http://www.uglydoggy.com/search/label/sex
The best ones are the "sexist" ads and the one from Pepsi Argentina that is not so shocking but it is funny...
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Friday 22 August
By richard
The Carl's Jr. girl makes Paris Hilton look like hamburger. Aren't we do for a sequil?
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Friday 22 August
By richard
I believe that the female porn star has been overlooked and is has an untapped wealth of advertizing appeal that could tempered to mainstream media.
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Friday 22 August
By Nikki
This is sad. What happened to the good old commercials with a family sitting at the breakfast table eating cheerios? You can advertise your product without breasts, butts, and genitals. Sure, 5 year olds know what a penis is, but that doesn't mean you have to remind them when they're trying to watch the Sunday morning cartoons.
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Monday 25 August
By Barry
Nikki,
2 answers for you... #1 They are boring, and #2 is I do not think anyone in their right mind would put ads like that on TV during Sunday cartoons, if not for the sake of Morals for the sake of Cashflow as that would not be their target markets
Tuesday 26 August
By Bob The Penis
Stop your pissing and moaning. This is the 2000's. Not the 1980's. Everyone wants to see June Cleavers Beaver haha
Friday 22 August
By Heather
The only ones I found too racy were the socks ad and the Axe ad with the girl that looks like she's covered in poop. Just goes to show that no one has any class so advertisements have to come up with these sleezy tasteless ads to entice people.
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Friday 22 August
By Allah
All western women are tramps.
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Wednesday 27 August
By Amanda
Get over it. Western women do what they want. I'm from Los Angeles, California- about as far west as you can go. I'm hot and I'm proud of it. I make my own way in the world, I don't need any "man" telling me what to wear or what to do. AND I have a driver's license.
Wednesday 27 August
By Amanda
PS, Allah-
If you don't like it, don't look at it. No one forced you to click on the link or watch the slideshow of racy ads. I agree to the fact that children are being exposed to ads like these at too young of an age, but that doesn't mean that female nudity is "trampy." The female form, every form (fat, skinny, tall, short, etc.) is beautiful. And if you can't accept that, tough. I think you're in the wrong country.
Wednesday 27 August
By firey5
Umm Amanda,
I noticed you didn't say smart and proud of it. For one, what girl in the world HATES being beautiful? For two, he means the western HEMISPHERE ( which for you means this side of the planet). A driver's liscence? That's your best sense of accomplishment? You do know that there are people with mental disorders that still have driver's liscenses, don't you?
Friday 22 August
By Heather
And genius, porn stars shouldn't be in the mainstream media because it gives kids the wrong ideas and then they wind up pregnant. Who cares if they are "overlooked", they make their money by degrading themselves which is *to me* the wrong example for the young girls of today but I seem to be the only one that thinks that way anymore..Society just gets more classless, tasteless and degrading generation after generation.
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Friday 22 August
By Gary
"Isn't it time for a sequil?"
I think to use correct spelling that would have to be either sequel or Niquil. i.e. See it again and then roll over and go to sleep - a very manly thing to do.
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Friday 22 August
By otrpu
More of your family values showing, people
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Saturday 23 August
By NATHAN MALBRUE
sex sales
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Saturday 23 August
By alphonzoo
I would buy just about anything from the nurse. These ads are the way to go. If you want men to pay attention, give them something worthwhile to pat attention to!
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Tuesday 26 August
By wolffang
Well weather something should be kept hidden isn't up to you. I'll admit i've had sex with my girlfriend to anyone who asks. It's nothing to be ashamed of. I'm 18 and we've been dating for 4 years and been having "fun" for 3 1/2. I lost my v card at 14. BUt i don't regret it and don't dwell on it. It's only kept secret to those who might think others will frown down upon them for doing so.
Saturday 23 August
By Eve
I don't like this idea of "porn stars" becoming mainstream (ie: Jenna Jameson). I liked the world a lot better when people who were involved in smut were at least ashamed of that and porn was something people kept hidden, didn't associate with and wouldn't admit they owned. Sex should be aprivate matter and kept as such. I'm tired of seeing sleaze and sleazy people shamelessly everywhere.
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Saturday 23 August
By Danilo
How would the minors take this? I'm an adult I can appreciate the nudity and seduction, but how would a 5 year old interpret this?
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Wednesday 27 August
By Lynnette
Thats the problem... minors take it. Minors see these ads and they are suddenly under this pressure to conform to society's views of sex and women.
These ads are filled with nothing but sex and female exploitation (breasts and rears and hips, etc. are everywhere). In addition, the majority of these ads involve near naked women; no doubt, the woman is seen as a sex object here in the USA.
What people here fail to make note of is that these images are highly adjusted by computers before they are put out for us to see. Models breasts, hips, hair and lips are enhanced,their necks and legs are lengthed, their skin tone is darkened... it's rediculous.
Little girls see these ads and they think that they should look and act the way the women in the ads and on tv are.
I work with children and you wouldn't believe the effects that media has on them. Little girls pull their shirts down for lower neck lines while they pile on their lip gloss and take pictures with their fingers in their mouths. Young boys grab their crotches and say vulgar things all the while pumping their muscles to look macho.
It's sad and we need to let children know that these actions are not appropriate, nor necessary and they are who they are- perfect and unique and how God intended them to be.