We're sure ad execs have many wonderful talents, but there's one quality we particularly revere -- the ability to connect any product, be it a soft drink or a mop, to the female form. The approach is obviously a successful one, as there's a constant barrage of ads featuring sexy ladies, who oftentimes are sporting serious boobage. But while sexuality as a sales tool is commonplace, there are certain advertising efforts that push it to the limits.
We've previously highlighted ads that went over the line, so now we give you ones that barely made the cut. And we mean barely.
Racy Ads
Thanks to PETA's efforts, gratuitous celebrity nudity and animal activism now go together like bacon and eggs.
PETA
Is this some sort of post-feminist feminism? Exploitation maybe? Or just a nice brassiere-enhanced rack? While gawking, we forgot the questions.
Wonderbra
Anyone who spends a lot of time on the Internet knows that when it comes to advertising, American Apparel brought the sexy early and keeps bringing it often. This one features porn star Lauren Phoenix showing Web surfers everywhere the proper way to rock tube socks.
American Apparel
Gladly.
Sexy Advertisements
JBS has based their whole men's underwear advertising campaign around the concept that men don't want to look at other men in any state of undress. We approve. (Notice there were no Abercrombie & Fitch ads on this list.)
Adspace
Due to heavy airbrushing, these rumps are about at as real as the drawn-in butterflies. But wouldn't it be nice?
Fashion rat
This promo poster, currently blanketing subway stations and bus stops of major cities everywhere, cheats by bragging about just how racy it is. But it does make you want to check out the show.
CW
Controversy-courting Web hosting service Go Daddy lampooned the nipple-gate backlash in this top-heavy Super Bowl spot.
youtube
In perhaps the strangest ad to ever titillate, this TV spot for a Canadian convenience store has two scantily clad lesbians making out at the base of a tree. The tree then interrupts their heavy petting, so they call it a pervert, before hacking it with axes until it spews orange juice into a cup. (We can't make this stuff up.)
liveleak.com
Tom Ford ads never beat around the bush, so to speak, and the only way this one could be less subtle is if they forgot to add the label.
Bestrejectedadvirtising.com
... and the ads that crossed the line:
Ads Banned for Being Too Racy
Britain's Advertising Standards Authority banned this bathroom-friendly ad for being offensive. Designer Tanner Krolle claimed the couple couldn't be having sex because the man's trousers were still on. (That would be news to anyone who lost their virginity at the prom.)
Adpunch.com
Skechers pulled this ad after a nurses's group complained it advanced a negative stereotype of their profession. Yet similar ads with Christina Aguilera appearing as teacher and student and cop and criminal continued to run. (Why Skechers overlooked the always titillating Hot Lunch Lady we'll never know.)
ad-rag.com
By digitally modifying a model for the purpose of exploiting her sexuality, this Bicardi ad violated the Canadian Code of Advertising. (Maybe the Canucks were really offended because the ad implied there's something better than beer.)
bestrejectedadvertising.com
This cheeky ad campaign for the Washlet, a heated toilet seat, ran in various mainstream magazines but was banned from Times Square when a judge agreed the advertisement interfered with the religious mission of the Times Square Church below. (Apparently, only God and King Kong are allowed to smile down on New York City.)
adage.com
Once New York's Metro Transit Authority realized "get brain" was slang for oral sex, this poster was banned from all city vehicles. (We can relate to the confusion. The model appears to be offering up something entirely different.)
CNN
McDonald publicly apologized for this ad, claiming it had not been aware that the phrase "I'd hit it" is often used to express sexual interest. (We're going to give fast food chain the benefit of the doubt here since the "it" in question is a double cheeseburger. Now if it had been their baked apple pie ...)
wikipedia.com
This poster for the movie "Rules of Attraction" was banned in America for using stuffed animals to, well, turn on a nation of plushie fetishists.
bestrejectedadvertising.com
Concerns as to just where the model's thumb was headed resulted in this print ad getting the thumbs down from British censors. (And the thumbs up from 13-year-olds boys everywhere.)
bestrejectedadvertising.com
Mattel demanded The Body Shop remove this self-esteem poster featuring a rubenesque anti-Barbie because it was insulting to the real Barbie. The ad was actually pulled from some stores in the United States after some people found this doll offensive for different reasons. (It's interesting to note that no matter how much she gorges herself Barbie can't seem to grow nipples.)
bestrejectedadvertising.com
Calvin Klein has been playing with teenage sexuality ever since a 15-year old Brooke Shields declared there was nothing between herself and her Calvins. But this mid-90's campaign for CK hit too close to home -- the basement rec room in fact -- and was pulled.
Calvin Klein


























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Comments:
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Wednesday 27 August
By larry
God created beaver for man. On the 7th day He rested after creating millions of beavers. No one should ever doubt the power of the beaver.
Reply
Wednesday 27 August
By little beave
From 0-18, a girl needs good parents
From 18-35, a girl needs a good body
From 35-55, a girl needs a good personality
From 55 and up, a girl needs a dildo.
Reply
Wednesday 27 August
By bickers
In the ad with the girl who is wearing the socks, I take it she is playing with her hoo-hoo or is having someone give her oral sex while she wears those stupid socks. (the three pics off to her side look like something from out of a porn movie.)
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Wednesday 27 August
By Kristin
I stopped eating at Carl's Jr. when I saw Paris washing the car during prime family time TV- 8pm American Idol. It was sad that my children ages 8, 9 and 12 were made to watch such filth! I wrote to the company and complained, but no one cares because people's morals have gone down the toilet and that is what most people want to see. Unfortunately I am the minority. I would not buy any products that were so offensively advertised. When my kids ask for Carl's Jr. I have no problem explaining that I dont want to support an organization that has such disgusting commercials. On the bright side, I use it as a teacheable moment to share my values with my childen. They unfortunately have seen way too much for their young years in spite of my efforts to shield them from this stuff. Lately it is the "gay" emphasis! It's everywhere and we as a society are having it forced upon us and as we tolerate it they up the ante again- this will continue until tv is rated x full time unless more peole speak up and refuse to support it.
PS- I didnt bother to watch the ads- I can imagine they would only infuriate and disgust me. I felt strongly that I should encourage those of us who think with a brain to avoid these retailers.
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Wednesday 27 August
By straduck34
I tell you this, if I were a chic and I had a body that rocked like these women, I'd exploit myself too and then walk to the bank laughing. the girls in #7 and #12 were the best, in particular #12. Noting hotter than a hot Japanese woman with a nice rack!
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Wednesday 27 August
By LARRY
THEY SHOULD PULL THE VIVA VIAGRA AD AND SMILIN BOB AD SO MY 8 YR OLD SON WOULD QUIT RUNNING AROUND SINGING VIVA VIAGRA WITH A SMILE ON HIS FACE SAYING MY NAME IS BOB
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Wednesday 27 August
By Shirl
AND WE WONDER WHY SO MANY BAD STORMS, TORNADOS. FLOODS, EARTH QUAKES, FIRES???? GOD IS SO ANGRY AT THE HUMAN BEINGS IN THIS WORLD TODAY THAT THEY ARE SO WICKY SO FILTHY, THE WORST IS YET TO COME FROM GOD JUST WAIT AND MARK MY WORD. I HOPE I AM GONE FROM THIS WORLD BEFORE IT HAPPENS.
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