Arye Sachs, a former Israeli Army Sergeant, was attempting to get a rise out of people when he drove a 25-foot-long replica missile with the slogan "Viva Viagra" painted on its side into the center of Manhattan. But the stunt may prove troublesome for him.

One day last month, Sachs drove the missile from his home on Long Island on the back of his pickup truck -- through the Midtown Tunnel and into the city without a hitch (amazingly!). He hit Times Square and made a stop at Trump Tower before finally parking his projectile in front of the 42nd St. headquarters of Pfizer, the maker of Viagra.

Sachs certainly got a rise out of Pfizer's lawyers, who recently slapped him with a trademark infringement lawsuit and demanded he remove the drug's name from his rocket.

Sachs has built other mock rockets, including the dual "Obama-Oh Mama" and "Viva McCain" projectile -- for which he was detained by the Secret Service recently in Washington, D.C. Oh, Rocket Man, do you think it's gonna be a long, long time before you pull another stunt like this?