A storefront sign serves two functions: to explain what the store does and to stand out enough so that passersby never forget what the store does. The latter is the more challenging part of the equation, and has led to such innovations as flashing neon, bigger signs and buildings shaped like hamburgers.

Another, more subtle, way to capture consumers' attention and to stand out from the crowd, is to give your business a name that includes a play on words. Puns help sell everything from coffee to lodging to furniture. Some of these puns are perfect, and some quite imperfect. But it is up to you to decide if they are clever -- or just make you groan.

Puntastic Store Names

    Sort of clever, but we would have gone with "The Jerk Store."

    Feelinglistless, Flickr

    The joke is on you, because Fido would be just as happy to lick the grime off of a dirty dish.

    Read the sign fast and then go to Subway.

    Jacksonfox, Flickr

    A pun worthy of the cheesy, self-promoting duo who inspired it.

    Best Week Ever

    This is one of many Wok and Rolls. The best is in Las Vegas, because it completes the pun by doubling as a karaoke lounge.

    "We'll batter anything." Now that's an offer you can't refuse.

    ALOFBIRD, Flickr

    Any establishment with such a name should offer a chamomile tea smoothie for the times you over stuff.

    Ebaumsworld

    Apparently, that's what happened to this hair salon's clientele.

    Cool Web Pics

    Spex sells -- especially in the the optometry game.

    Losu.urg

    We'd just settle for pizza without the heartburn.

    Yelp.com