Axe body spray makes men more attractive to women -- although not quite in the way its racy ads suggest.British researchers gave heterosexual males in their 20s either an unmarked spray can containing Axe, or an odorless placebo. Afterward, they were asked to record a short video describing themselves.
Women who viewed the 15-second videos on mute rated the men who got the real stuff about 10 percent more appealing. Since they obviously couldn't smell the subjects, the experiment doesn't address the assertion that gals are powerless in the face of Axe's mesmerizing odor, but rather suggests guys with a pleasant scent display more confident body language.
We also recently learned that women can tell the difference between "normal sweat" and "sexual sweat" and are profoundly aroused by the latter. But wait, there's more -- turns out ladies find baby powder, cucumbers and licorice to be enticing scents.
We're in the midst of combining all this heady smell-science into confidence-building dating strategies -- or an awesomenew fragrance of our own. In the meantime, why don't we all get in the mood with a look at the 25 sexiest things we saw last year?
The 25 Sexiest Things We Saw Last Year
Scarlett Johansson. Penelop Cruz. Lesbian liplock. This scene, from "Vicky Cristina Barcelona," is one of those things that doesn't even have to be good to be good, you know?
Metro.co.uk
Bikini Jell-o Wrestling Gone Wrong In June, a Cambridge university student was so enraged by a loss that she assaulted two bouncers and a female onlooker, leading to an arrest for assault. Both scary and hot.
Daily Mail
Eva Mendes What a year the curvaceous actress has had -- between flashing her nip in a Calvin Klein ad, posing naked for PETA and going topless for Italian Vogue, she's rapidly becoming our favorite star. And that's saying something after "The Women."
PETA
Bikini Baristas We applauded May's news that two coffee shops employing bikini-clad baristas had opened in Washington State: Cowgirls Espresso and Hot Chick-a-Latte. Of course, by August there had already been a "scalding incident."
AP
Leysi SaurezThe Peruvian model who became the victim of a criminal investigation for posing nude with her country's flag really got our blood boiling (at injustice) in July.
Right Celebrity
Earth Friend Gen terrorizing her community with nudity In July she campaigned to ride her bike topless in an Oregon parade. By September, she was having 911 called on her for rollerblading in the buff. We love Earth Friend Gen not just for her form, but for the example she sets to women everywhere considering public nudity.
Eqtv2.com
Carla Bruni-Sarkozy Hotttest. First. Lady. Ever. Sorry, Ladybird Johnson.
DT Magazine
Playboy's Girls of the Olive Garden So sue us, we like our half-naked babes with a side of tasty breadsticks. That is definitely not a euphemism, by the way.
Playboy
Ashley Dupre Our crush on the spicy vixen call girl who brought down Eliot Spitzer has not been abated by the reality show deals or lame attempts at rapping. Does that mean it's true love?
New York Post
Nerdcore's 2009 Calendar Nercore's sexy sci-fi themed nudie calendar also lists important holy days for geeks like Comic-Con. Boner.
Totallynerdcore.com
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Sunday 11 January
By dancersdad
this is BS, the guys werre given and used "either an unmarked spray can containing Axe, or an odorless placebo. Afterward, they were asked to record a short video describing themselves", afterwards "Women who viewed the 15-second videos on mute rated the men who got the real stuff about 10 percent more appealing" ...suggesting "guys with a pleasant scent display more confident body language".
Reply
Monday 12 January
By lfalda1107
Sorry man, what's your point? You wrote a summary of the article.
Tuesday 13 January
By CoffeeGlss
And you know this how?
Monday 12 January
By Buzz
The Axe spray called "unlimited" is a good one. It adds to the total package of a person. Great looks, great personality, great sense of humor and a great smell.
Reply
Monday 12 January
By scout
Hey Gisele no offensive kiss this earth while you can ...there are millions of us that can do your job for the money.. I PROMISE> hug your self and be charatible to others... we are many out here that ARE high end model types.
Reply
Monday 12 January
By Lillian
I think the axe body spray has the most God awful smell around and would not suggest it to any guy out there. As far as any of the smells that attract women out of all those things the only thing this woman likes is the baby powder scent.
Reply
Tuesday 13 January
By Linda
I like Old Spice. Nothing that's come out since then smells as good. English Leather gives me a nauseating headache. Canoe smells like Emeraude, a woman's perfume.
Reply
Monday 12 January
By gopherbros1
WELL all u stinky non believers, let e tell you that i had many many ladies always tell me that i
smelled very good, to yummy, to ask if i ever seen the commercial where the ladies followed the guy,
(by the way, it was for a different deodorant). anyways, i have never ever had a reaction like this about body spray...mind you, at the time i became a recent amputee.and the added attention was greatly needed and appreciated..so guys, i suggest you buy it and try it...every color is a different smell..i used the lime green, serious.
Reply
Tuesday 13 January
By Mike
The best smell is no smell. Male or female.
Reply
Tuesday 13 January
By Jim
I use unscented everything. My shampoo, conditioner, aftershave, and deoderant. I smell like me and that seems to be attractive enough.
Reply
Tuesday 13 January
By Laura
Axe smells good, but the deodorant doesn't work very well. I recommend the body spray, but save your money and buy a stronger, more effective deodorant...you can get unscented so it doesn't clash with the body spray.
Reply
Tuesday 13 January
By tom
hey, when are they going to make a cologne to "help" ugly gay guys past 40? and where do gays guys fit in with these "studies"?
Reply
Tuesday 13 January
By Thomas
hey, when are they going to make a cologne to "help" ugly gay guys past 40? and where do gays guys fit in with these "studies"?
Reply