We don't know what to think about "The Vassarettes," a band made up of four chicks hired by Vanity Fair Inc. to play cheesy pop songs while modeling its Vassarette brand of bras. On the one hand, this might be the most shameful marketing campaign since Beyonce offered to upgrade us to the best channels in HD, and the band's single "Are You Ready?" makes us want to strangle ourselves with a competing brand's push-up bra.

On the other hand, boobs! Oh advertising wizards, you know our weaknesses. Turn the sound off to enjoy the group's music video below.