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Our happy hour fact to amaze your drinking buddies with.

Young drinkers use alcohol-content labels to maximize the amount of alcohol they can get for the lowest price.

The regulatory purpose of listing alcohol content is to encourage responsible drinking, but an Australian study has found that while university undergraduates are highly aware of these labels, they are often used as a guide for getting drunk quickly and cheaply.

The study's co-author concluded such labeling "might be counterproductive."

Sadly, the U.S. doesn't require alcohol content labels on beer, only spirits, so to get drunk quickly and cheaply off suds one has to do research before hitting the convenience store. (Hint: Stay away from light beer.)

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