According to a recent study, more than half of women in the U.S. use vibrators, but women aren't the only ones buying them. According to Ethan Imboden, founder of Jimmyjane, over half the luxury sex-toy company's customers are men purchasing gifts. But just how is a fella supposed to navigate the strange and oddly titillating world of brightly colored rubber and latex?

Below, Ethan gives his advice on selecting a sex toy for the woman in your life, which we supplemented with the best picks for any situation.

If you're worried about it replacing you ...
"The experience for a woman of being alone with a vibe is completely different from being with a man. To be jealous of the vibrator would be as ridiculous as her being jealous of your right hand."
We recommend: Something you can use together, like the We Vibe ($130).

If you're not sure she wants a vibrator ...
"If you're uncertain how it's gonna go over, the safer bet is to come with something not necessarily large and scary, something that doesn't have porn stars on the packaging, and, finally, something that's not anatomically representational. Having a big severed penis in a box is maybe a step further than you need to go."
We recommend: Little Chroma Vanitas ($115) for its gorgeous design and un-penis-like appearance.

Get more tips after the jump.

If it's Valentine's Day ...
"What's great about Valentine's Day is it offers that Get Out of Jail Free card to show up with something a little outside the norm for your relationship and say, 'It's Valentine's Day and I thought it would be fun and crazy to try this out.'"
We recommend: The Rabbit Habit ($90), because it's cute and she's probably already seen it on "Sex and the City," or the Form 6 ($99), which has six different vibration modes and five intensity settings.

If you're broke ...
"Sex is 20 percent physiological, 80 percent psychological so picking something that actually sets the right tone is very important. If it's noisy, cheaply made, smells bad or looks crappy, it's gonna lead to an experience that is beneath your expectations."
We recommend: Still, for those low on funds, The Pocket Rocket ($28) or any silver bullet vibe ($25) should get the job done.

If she needs discretion ...
"Finding one that's quiet is important. You don't want to suddenly feel like you're having a threesome: you, your girlfriend and this thing in the bed."
We recommend: Again, the Little Chroma ($98) is both silent and attractive.

If she's more experienced ...
"Attitudes are shifting, so the likelihood that your GF has tried a vibrator is high. If your girlfriend has more experience, then go for something that's more powerful. Go with something that's durable. She's probably had experience with cheap products, and she'll know the difference."
We recommend: For oral sex lovers, The Sasi is the ultimate in technology, while the Pure Wand is great for G-spot stimulation (but doesn't vibrate). But for the sexually experienced woman who just wants to take care of business, nothing tops the Hitachi Magic Wand ($54).

For more advice on buying a vibrator, check out Jimmyjane's online guide.

From the web:
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You will lose your clothes before he loses his fur. (I-Am-Bored)
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