Sixty years ago today, a 48-year-old German World War I vet named Adolf Dassler formally registered a new athletic shoe company. The company's logo would be three diagonal stripes; the name, a combination of the founder's nickname and the first syllable of his last name. Adi. Das. Dassler wasn't new to this. He and his brother Rudi had been making footwear since 1924; they even laced Jesse Owens with shoes for the '36 Olympics (which, incidentally, must have driven that other Adolf crazy). In 1947, the brothers split up. Rudi went on to form another athletic shoe company -- called Puma. (via StreetLevel)