By day, Peggy Wang pretty much runs the Internet. A senior editor at Buzzfeed with a raunchy sense of humor that would make Andrew Dice Clay proud, it's her job to write funny one-liners about Web gems like Erotic Falconry, pictures of dogs going down on each other, and Shake and Bake Meth.

Much like Batman, Wang's life changes under the cover of darkness, when she plays the keyboard and sings backup vocals for an indie band called The Pains of Being Pure at Heart, whose debut album was named one of Pitchfork's best new releases of 2009. If only she were a professional badminton player, we'd be able to call her the elusive triple-threat. We recently talked to Peggy about going viral, life on the road, and pre-show boozing.

Blogga, Please
Wang: "I've been at Buzzfeed for about three years now, and I still have trouble explaining my job to people I meet. That are like, my age.

We started out wanting to post more things that we really liked that people didn't know about but had potential to take off. Like a band or something. It's gone in a different direction, but I'm into it. I would say we've moved away from the whole tastemaker thing, and now it's moving the other way. Finding out about something and posting about it, checking out trends, blogging about Jon Gosselin's new girlfriend. It started out being more editorial and is now a community, which is a cool thing."

Peggy Wang

    On working for BuzzFeed: "Finding out about something and posting about it, checking out trends, blogging about Jon Gosselin's new girlfriend. It started out being more editorial and is now a community, which is a cool thing."

    Bonnie Biess, Asylum

    On her band's viral video: "It wasn't like we were trying to make a viral video or anything. If anything it was kind of the opposite. It was just a really really simple idea to go with a really simple song."

    Bonnie Biess, Asylum

    "I've completely stopped reading our reviews. I started out reading reviews, but in the last three months I stopped doing that. I took out my Google blog alerts on the band."

    Bonnie Biess, Asylum

    "The dynamic with my bandmates is actually awesome. It's a brother and sister vibe. I'm really low maintenance."

    Bonnie Biess, Asylum

    "I like drinking whiskey, I like drinking vodka, I like drinking rum, I like drinking gin -- whatever's in the green room."

    Bonnie Biess, Asylum

    "I don't like drinking beer. I have to drink too much of it before I get drunk, and by then I've gotten sick of it and full."

    Bonnie Biess, Asylum

    On not meeting Carson Daly: "We were standing in the hallway about to go on, and our drummer Kurt goes, 'So do we get to meet Carson or what?' And Carson walked past and was like, "No you don't," and kept walking."

    Bonnie Biess, Asylum



When You Become the Buzz
"We were early adopters of putting all of our songs online, having a MySpace page, having a band blog early on, and we became a blogged-about band. Last month, I ran into this one music blog editor and he was joking that he took credit for our band breaking through, because early on they wrote about us as a band to watch. I think that's the case with all indie bands that get popular these days, it kind of goes hand in hand now, being a blogged-about band."

3 Dudes, 1 Girl ... On the Road
"The dynamic with my bandmates is actually awesome. It's a brother and sister vibe. I'm really low maintenance. Maybe every once in awhile I'll feel left out. The guys will be geeking out about something that I don't know. Another thing is that I really like to go thrift store shopping on tour, and no one else really wants to do that. I usually just get vetoed. And I guess if you like have your period or something, nobody has a tampon. No tampons in the van. The guys also have worse eating habits than I do. Its like, okay, its 2am, do we really need to go to McDonalds? And then we're at McDonalds and everyone's eating French fries except me."

Going Viral ... That's Like Swine Flu, Right?
"Our video 'Everything With You' really helped, but in a weird way. (It now has over 220,000 views on YouTube, possibly because it features Peggy frolicking on the beach with a lady friend.)

It wasn't like we were trying to make a viral video or anything. If anything it was kind of the opposite. It was just a really really simple idea to go with a really simple song. It wasn't like the OK Go video where they were on the treadmill or anything like that. My friend Art directed it and he'd never done a music video before. And like everything with the band, things just kind of fell into place randomly."


Beware of Crazy Germans
"On tour in Germany I had this one older guy come up to me, and he just wouldn't leave me alone. Then he told me how he had been let out of the psyche ward for one day only to come see us play. I was trying to be really polite, and there were people around, but I think eventually one of my friends came over to me and said, we need you over there ... "

Then Again, Blogs Will Probably Eat Your Soul
"I've completely stopped reading our reviews. I started out reading reviews, but in the last three months I stopped doing that. I took out my Google blog alerts on the band.

But I also thought that after our first tour, I was using it as constructive criticism, reading blog reviews and stuff, but then after our 2nd tour, I felt like it would make me feel really self-conscious to read things like that. And I get really sensitive when people post mean things.

I have music blogs in my RSS feed that I read anyway, and usually when I see a picture of us, I'm like, oh next item, next item."

You Know What Helps Calm the Nerves? Lots of Booze.
"I like drinking whiskey, I like drinking vodka, I like drinking rum, I like drinking gin -- whatever's in the green room. When you play festivals and stuff, they'll give you a bottle of hard liquor, and I don't really care what it is.

I don't like drinking beer. I have to drink too much of it before I get drunk, and by then I've gotten sick of it and full. Sometimes I do like drinking beer if I'm starving.

I used to drink a lot before we performed, just to get over my shyness. But now I've gotten used to it and feel a lot more comfortable out there. I never thought I'd get to that point. It's cool, now I don't have to get wasted and play all the notes wrong."

Carson Daly Sucks.
"We performed on Late Night With Carson Daly awhile back, which was cool. We did not meet him. We didn't even get an awkward post-performance handshake! We were standing in the hallway about to go on, and our drummer Kurt goes, 'So do we get to meet Carson or what?' And Carson walked past and was like, "No you don't," and kept walking. That was our one encounter with Carson. He kinda said it with a twinkle in his eye, he wasn't being totally rude or anything ... He's really tall.

Then he proceeded to introduce us as the next band out of Brooklyn, the home of The Strokes and Yeah Yeah Yeahs. Thanks, Carson."