A new ad campaign for the Miracle Whip, Kraft's sandwich spread with the "tangy zip," aims to fight the forces of conformity by urging sammie-snarfers to fight the power, man!

This commercial for Miracle Whip made us spit our collective drink with its weird, rebellious posture. Unironically filmed in jittery guerilla jumpcuts, the ad poses the eating of Miracle Whip as the ultimate act of defiance, insisting that "We are Miracle Whip and We Will Not Tone it Down."

It was all fun and games, though, until we got to the campaign's tagline. See why Miracle Whip's ad has us seeing red.

"Don't be so Mayo?" Are they serious? We've got no problem with Kraft trying to pump up their little brandlet, but is it really necessary to go after mayonnaise, the "bacon of condiments?"

We are not going to take this lying down. Aside from pointing out the inherent hypocrisy in trashing mayonnaise while marketing your own brand of mayonnaise, we have decided to start spreading Mayo Facts to combat Miracle Whip's assault. Here's a sampling:

  • Mayonnaise is made from the ground-up bones of Miracle Whip #mayofacts
  • Even though it's one of the "mother sauces," mayonnaise is also Miracle Whip's daddy #mayofacts
  • Mayonnaise is an Officer and a Gentleman #mayofacts
  • If you spread mayonnaise on a snake bite, you get better and the snake dies #mayofacts
  • Mayonnaise is so dangerous to produce, an average of 2.6 workers die for every jar #mayofacts
  • In Micronesia, mayonnaise is used as a marriage dowry #mayofacts
  • When you call Viagra's four-hour-erection hotline, mayonnaise answers the phone #mayofacts

    • We encourage you to contribute your own Mayo Facts, either in the comments or via Twitter (don't forget to hashtag them #mayofacts).