The Gloved One as a deity? That seems to be the contention of "The Cult of Michael Jackson," which launched its inaugural chapel earlier this month as a place for fans "to gather, pay their respects, and worship the artistry of Michael Jackson."

The cult even has an elaborate book of scripture inspired by MJ songs. For example, "Man in the Mirror" becomes "look upon upon your reflection in the mirror, and change your own faults, and thou shall love man with all thy heart."

While we'd love to believe this is all on the up-and-up, and that MJ The Religion will be providing us with comic relief for years to come, there are some red flags. First, the church is located in Williamsburg -- a Brooklyn neighborhood full of hipsters who do scandalously ironic things like wearing trucker hats. And we're also pretty sure the number one rule of serious cult formation is not using the word "cult" in the group's name.

But even if the cult's disciples (and followers on Facebook) aren't wholeheartedly drinking the Jesus juice, stranger things have happened. (See Scientology, the history of.)