It seems to be a foolproof marketing plan: create a brand of clothing that uses softcore imagery like Burton's Playmate snowboards or anything by American Apparel. Then have someone call you offensive, sexist, demented or all three, and sleep the sound sleep of a guy who's mattress is stuffed with money.

Graffiti artist Marek Grubel is doing just that with the company Two In The Shirt (slightly NSFW), or T.I.T.S. He's producing racy T-shirts with women, mostly in B&W shots, who are in various phases of undress or making-outed-ness. The artist sums up this clothing line as "recession-proof."

Grubel recently laid it all out in an interview with Heeb magazine. Our favorite part is where he explains that he's made his 83-year-old grandfather quite proud.