Sports fans enjoy victory more when they believed their team was in jeopardy of losing.The Michigan-Ohio State football game in 2006 pitted the top two college football teams in the nation against each other. Ohio State researchers asked students from both universities to answers questions on their feelings about the game during each commercial break.
Ohio State was cruising to victory in the first half, but things tightened up in the second half, before a close Buckeye victory. The researchers found that Buckeye fans who were convinced their team was going to blow its lead in the second half savored the victory more than the students who believed the game was always in hand.
As sports fans, this study makes a lot of sense. Although it's surprising to be reminded that two Big Ten schools were number one and two in the nation just three years ago.


























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