Those who have the misfortune of walking down New York's Broadway or Sixth Avenue on a daily basis will know that there are few smiles on the faces of your fellow pedestrians. (Okay, okay, the tourists are always smiling, but they don't count). Perhaps the most miserable looks comes from the dour dudes who are paid to stand around holding signs.

You know the unfortunate souls we're talking about: they are usually looking for big and tall men to sell awkward-fitting suits to or maybe they're hawking watches, hot dogs or something other good with questionable origins. It's depressing work, particularly at this time of year.

Hats off then to this guy, whose job it is to attract customers in San Francisco's SoMa shopping district. He has taken the task of sign holding to another level by incorporating in beauty pageant-style calisthenics. Still, maybe he's too good. See if you remember what it is he's advertising after he's done thrilling you with his pitch ...