Former White House Press Secretary Ari Fleischer has been hired by the Bowl Championship Series to do some much-needed public relations work.

The BCS, as any sports fan knows, is the organization that eschews things like "logic" and "common sense" when determining NCAA football rankings. Instead, they write the teams' names on index cards, fire them out of a cannon into a lake, and determine a champion based on which cards resurface first. Or something like that.

On the plus side, Fleischer has lucked into a job promoting a more popular product than the one at his old job, but just barely. Even better than that, though, Fleischer's new client carries with it some striking similarities to the Bush administration:

The Decider
George W. Bush was famous for proclaiming himself "The Decider," a nickname that stuck as critics said he ignored the reality-based community and pretty much anyone else who disagreed with him. The BCS similarly ignores the reality that in other sports, an undefeated team deserves a shot at the Big Dance. It acts as The Decider of which two teams play for the NCAA championship.

No Team Left Behind
Under President Bush, Fleischer had to dress up a lot of cheerily named initiatives like the "No Child Left Behind Act" and the "Clear Skies Initiative," which failed to live up to their monikers. As a BCS flack, he'll be in charge of talking up a system of determining a champion that doesn't really work.

It Could be Worse
Believe it or not, there are worse PR jobs a guy could get. While President Bush and the BCS are both unpopular, imagine being Michael Vick's publicist, or being tasked with trying, for the umpteenth time, to convince people that soccer is the next big thing. At this point, Fleischer might even make Tiger Woods' spokesman jealous.

Yes, We Can
Barack Obama was elected president largely by opposing Fleischer's boss on almost every issue. Similarly, the Obama had not even taken office yet when he fired a warning shot at the BCS's current system of voodoo and improv, proposing an eight-team playoff. Is the BCS headed for a meet-up with the Obama Death Panel?