Network: 
The parade of ladies of questionable repute willing to come forward and claim carnal knowledge of the world's number one golfer seems to have slowed to a crawl. That means the next important count in the ongoing Tiger Woods saga can begin: How many of his sponsors will decide to drop him?Yesterday, the global consulting firm Accenture became the first company to completely cut ties with Tiger, a decision that came on the heels of razor-mongers Gillette officially cutting Woods from their current ad campaign, which also features Woods' tennis equivalent, Roger Federer.
We went through this earlier in the year, when companies were forced to decide whether to keep bong-handling merman Michael Phelps on as a spokesman. In that case, the firms that dropped the Olympic hero actually faced a bit of backlash, although one could argue a few tokes of marijuana is a lot more palatable to the American public than banging porn-star hookers while your wife is at home with your young children.
So what would you do if you worked at a multinational company with a reputation to uphold? Does Tiger stay or go?
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Monday 14 December
By Jim
Tiger's image was well crafted. He was living the good life. Seemed to have it all. Great smile, great family, money, the works. Now, sadly, it was all a sham. He's a pathetic liar who happens to be the best golfer on the planet. But he's still a liar. He lied about his image and his family. Worse, he lied TO his family! It appears that his original GQ article years ago was pretty much right on as to what he was all about. It's a shame really. He actually thought he would never get caught! Say Bill Clinton, Mark Sanford, Ted Kennedy, Kobe, Gary Hart, etc. Arrogance is their trademark.
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Tuesday 15 December
By griffin
they tigger woods to golf not to worry about his private life or judge him for things they do themselves. regular people cheat all the time but no one cares. people need to stop worrying about his personal life
Wednesday 30 December
By roger g
Well put. I agree 100% with your comments.
Tuesday 15 December
By russ
It really is about time Tiger is tested for steroids!!
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Tuesday 15 December
By jo
I will personally boycott any sponsors who drop Tiger. I wish this puritanical, hypocritical country would STFU. We're a country full of fat, bigoted, loud mouths, who pretend they are holier-than-thou, but are really just jealous because they can't EVER have what Tiger has. And not just in material things either, he is beloved, he is admired, and it wasn't because he was "squeaky clean", it was because he is a bad ass on the golf course, and blew all the old white men away. Not very acceptable to the old guard, very threatening, and now he is a sex machine, even more threatening. Get real sponsors, don't fall for the hypocrisy.
Tiger, you are a man, and I get why you did what you did, I guess so many out there are above reproach. ROFLMO
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Tuesday 15 December
By glennc
i think it is more the media to blame. the media controls what most people think. if the media says it is a big deal then 90% of the audience believe it is a big deal.
if his image affects or clashes with their brand, then they have every right to drop him. you are mixing emotions with flat out business and they have an image they strive for, and is why they chose him in the first place. if he no longer fits that images then yes drop him from a business point of view
Wednesday 16 December
By Joan
But emotions are what fuels people's preferences much of the time. That is what the sponsors were counting on by picking him as a spokesperson, that he is so loved that people will pay attention to what he recommends.
I predict a backlash against those who have withdrawn their support, they should have waited a bit until this whole calmed down, because in the end, what he did was unusual, illegal, or unexpected (anytime you have a rich, virile, famous young man, they are susceptible to the one thing that has brought down many a powerful empire - in fact to the right of this post is picture of a very provocative woman pouring out of the top of her bathing suit to get our attention, and it works!)
You are explaining the situation from a left brain (analytical, rational) perspective, however the right brain (emotional, feeling) side is the motivation for many of our "primal" instincts.
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Wednesday 16 December
By Joan
I meant what he did was NOT unusual,illegal or unexpected (changes the whole context of the statement)
Friday 01 January
By ENRIQUE
IF THE MEDIA WERE NOT SO QUICK TO JUDGE HIM AND LET THE GUY TRY TO PUT HIS LIFE BACK TOGETHER AND HOPEFULLY SAVE HIS FAMILY AND GET PROFESSIONAL HELP MAYBE AFTER HIS ADMITTED MARITAL JUDGEMENTS HE WOULD NOT BE COSTING "BILLIONS" IN LOST REVENUE THAT HE SPONSERS NOW CRY THEY WILL LOSE.IS HE ANY DIFFERENT THAN SOMEONES "NEXT DOOR NEIGHBOR". THE PRESS IS LIKE A PACK OF SNAKES LOOKING TO FEED ON ANYTHING THAT WILL SELL THE GARBAGE THEY PRINT.
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