Our friends at With Leather report that celebrity news Web site TMZ is launching a sports-centered offshoot in 2010. A long-planned brand expansion which caught a huge break last month when Elin Nordegren took a 9-iron to Tiger Woods' SUV (and maybe also his face).

Before Tigergate, the personal life of an American athlete had never been covered with the verve that supermarket-aisle luminaries, such as Lindsay Lohan or George Clooney, must endure. Although this certainly isn't the case in the rest of the world, where the intimate details of soccer stars and their WAGs have long been gossip page fodder.

Are you ready for a new pop culture paradigm also starring your favorite pro athletes? Or do you prefer the days when Michael Jordan could be the world's most famous man, yet we knew nothing about his apparently very busy social life.

Are you excited about TMZSports?
Yes -- sports plus gossip? How can you go wrong?60 (14.9%)
No -- the only thing that interests me about an athlete is his on-field performance.344 (85.1%)