While watching football this past weekend like the men we are, we noticed what looks to be a disturbing new trend in pharmaceutical advertising.

Instead of having a voice-over guy simply read the disclaimer with all the side effects over the usual montage of oddly neutered scenes of post-coital frolic, a new TV spot for Cialis has a random dude directly addressing the camera.

It's weird and confusing. Is this guy a doctor? A patient himself? And why is he talking to us when we clearly don't need this stuff?

Plus, it's not like he's our type. But we get the method behind Cialis's madness: By trotting out this schmoe, their intent is to actually give viewers E.D. -- thereby making more people interested in a product like theirs. Very clever! Cialis must have realized how awkward their ad was and quickly snatched it up from YouTube. If our one screen shot of this grade A creeper doesn't satisfy your interest in this story, feel free to search the video yourself. Seek and ye shall find...an awkward wiener-guy.