Last April, we ran a promotional video for a new kind of pizza box, called the GreenBox. The ingeniously simple design of this environmentally-friendly innovation allows for the effortless transformation of what appears to be a clunky old pizza box into four plates and an easy to store (and dispose of) half-sized box for the leftovers.

The Digg community agreed that this uber-convenient packaging is the pizza box of the future: Our writeup of the GreenBox was Dugg more times than any other post in Asylum.com's history.

According William Walsh, creator of the GreenBox, all those thumbs up made a difference with corporate America. "When we go into a meeting with a pizza chain or a distributor, what we point to most is the response from social media," Walsh tells Asylum. "The executives are quite aware of sites like Digg, and it's been a powerful tool for us."

So far the start up has closed a deal with PFG-Roma, which is the country's largest distributor of Italian foods to restaurants and food specialty shops. But soon more than just mom-and-pop pizzerias may be using the GreenBox: "We are being reviewed by three of the top four national pizza chains," Walsh tells us. "We feel like the negotiations are moving along with a couple of them."

Who knows, in the not-so-distant future, we might be marveling at how the pizza industry went for so long using packaging that did so little.

To learn more about how the GreenBox works, read on to see the company's latest video.