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May 7th 2010 By Asylum Staff

An Open Letter to Magazines (From the Internet)

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8 Comments

Apparently magazine guys are all hurt at how the super-amazing Internet is f**king DESTROYING them with its awesomeness and unicorns with bacon wings and Selleck Waterfall Sandwiches. And what do they have? Another interview with Jennifer Aniston? Snooze.

To combat our supreme radness, magazine publishers have decided to publish ads for advertisements in magazines in magazines talking about how lame the internet is. Oooooh, meta.

We simply couldn't sit idly by, so we decided to use the wicked-fast powers of the Internet to take these paper-wasting jerkstores to task. (Click through to see the original ad.)

The Magazine Industry's Original Plea for Continued Existence:

Tags: magazines

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Saturday 08 May

By brian

Neutral

pity your cms chopped off half your letter and wasted my time of what I was hoping would be an ungloved bust-up.... maybe I should do a google image search so I can find out what you were really trying to say here...

Monday 10 May

By David

Neutral

It's self important bloggers like you that unfortunately have made the print media so defensive. Climb down off your digital horse and except the fact that the print industry, while not capable reaching the same volume as a digital medium, still has an air of respectability and tangibility that "blogs" do not.
Also please don't bother to just pass these comments off as from someone who is out of touch. I work as the Social Media Director for a fairly large marketing agency and so I am more well versed then most on how deep bloggers BS runs.

Monday 10 May

By charlie

Highest Rank

you guys HAVE to be kidding - yes print might be waning BUT maybe that should come from a website/company that has done SOMETHING, ANYTHING right in the last few years. Asylum/AOL = EPIC FAIL.

Monday 10 May

By jeremy

Highest Rank

Internet = ephemeral. Prove it? Nobody will care about this page on the Internet in a few days, let alone in a week or more.

I love the Internet. LOVE. But magazines are way better at a lot of things. For instance: the beach.

Monday 10 May

By Gerry Regan

Highest Rank

I think the magazine promo makes some good points. Showing a little defensiveness with this vitriolic, over-the-top response. I'd say these media can definitely complement each other, and should.

Monday 10 May

By Jeff

Highest Rank

Hmmm, you've really got one thing over Magazines, that's for sure... Bad writing and poor execution. F Those suckers over at the magazines... Taking their pathetic 6-8 weeks to ensure quality content.

Monday 10 May

By David

Highest Rank

Both are going to be around for a long time. And I'm sure the # of page views you are going to get on this are going to be much lower than the # of views of that ad. . . lame or not. It's still push marketing (putting something in people's hand they don't download) vs. pull marketing of hoping someone stumbles across this on the internet via twitter or a friend of a friend. Advertisers don't like to pay for those kind of chances in their ad being viewed. . .