A New Orleans news presenter left colleagues stunned and embarrassed when he blurted out, "So she's enjoying penis a little bit more, is she?" live on the air.

While ABC-26's Michael Hill came out with the line following a report on a new treatment for female sexual dysfunction, that really didn't make matters much better.

Hill had just heard fellow reporter Catherine Shreves talking about the G-shot treatment, a collagen injection given in the vagina which claims to make women have bigger orgasms. As she passed the report back to the main hosts, Shreves said one of the women she'd spoken to would now never miss her G-shot appointment.

And that's when Hill dropped the line which couldn't help but go viral online: "So she's enjoying penis a little bit more, is she?"

Cue a few seconds of awkward and open-mouthed paper-shuffling before Shreves composed herself enough to respond saying, "She's enjoying ... her ... her sex life a little bit more. She and her husband. Thank you, Michael."

Keep reading to cringe along with his co-hosts at the New Orleans TV station.