
Are you a booze-swilling backpacker with a Blackberry? If so, there may be a decades-old case of whiskey waiting for you in Robinson Crusoe Island. Or the Yukon Territory. Or at the North Pole.
In 1967, Canadian Club launched "Hide a Case," a contest in which 25 crates of their finest liquid gold were dropped in remote areas of the world. Clues to their exact locales were released via a series of magazine ads, as well as a telephone hotline.
To date, only 16 have been found. The campaign has been relaunched -- with a 2.0 twist. Through a series of online challenges and hints, players can vie for one of eight spots in a future expedition to find a still-missing case. And booze isn't the only booty in this treasure hunt -- the winner also receives $100,000.
Whiskey-guzzling gamers can sign up at Hide a Case. But hey, if you're a real thrill-seeker, you can always skip the challenge and search for the cases on your own. The original clues are still available on the website. Just don't hold us accountable if you find yourself lost in Loch Ness.


























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