If, on one of your late night binges, you've ever thought to yourself, I wish I could use my wine bottle for something really awesome, then consider yourself luckier than the Asylum intern pranked by Olivia Munn. That's because Michelle Wills, a design student at Edinburgh Napier University in the United Kingdom, has designed a wine bottle that can be re-purposed into both a wine glass and beer glass.
That's right. Once you finish off your merlot you can break that bad boy in half and restock your glassware.
"There isn't enough to encourage businesses to recycle their glass bottles and research showed that the bottles mostly get thrown out," Wills tells Asylum.
"I hope this scheme will solve that. I wanted [the design] to be a practical solution to the re-use of wine bottles."
It works like this: Purchase the wine, have it delivered to you/your business, send the empty bottle back to the manufacturer and then have the new glasses delivered to your home again with your newly purchased wine.
Continue reading to learn more about this bottle from the future.
"Although it took its real shape within the last three months, I was constantly developing my idea throughout the year," says Wills. "I am pleased with the shape. I think it's elegant. And although you can see the two glasses designed within the bottle, it's subtle."
This new-age bottle is still in its infancy and has yet to be sold in the United States. However, it's currently on display at the Edinburgh Napier University Degree Show and the design has been purchased for use by licensed trades. At this point, the bottle is only intended for businesses like bars and clubs.
And what with the massive oil spill killing off wildlife, don't we owe it to planet Earth to be a little more considerate when we're drinking our sorrows away?


























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Comments:
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Tuesday 25 May
By Michelle Wills
I would love to hear what you have to say about my bottle design and you are more than welcome to contact me via email at michelle@designmojo.co.uk Thanks Michelle
Reply
Tuesday 25 May
By seth diamond
Could you make the bottle where it could be broken in half at a persons home instead of having to send it back? Taking the time and postage to send it back and forth makes it undesirable. Seth
Tuesday 25 May
By Steven
It is a waste of time effort and money. It will go nowhere. Sand and glass is cheap and we have billions of tons of material. People are not going to want the same design and drab colors as everyone else, people want variety and tastes change with the wind. Sure it seems clever on the surface, but it will not take off. It would cost less time effort and money to just pick out some cheap glassware from the local dollar store. That is for those who want to drink from cheap looking glassware. The rest will drink from Waterford Lismore and the higher end crystal manufactures. Your idea is a dud, but keep thinking, maybe you can reshape the toilet paper cardboard roller so it can be later used as jewelry? Or a hat?
Tuesday 25 May
By carrie
Green Glass company in Spencer WI had this business few years back. The owner recently died but his partner is still in the area. I think the business is closed now. But this is what they did. This is not a new concept. Sorry
Tuesday 25 May
By Kelly
It is a good concept. The problem is that consumers are like many of the bloggers on here (especially Steven). They don't have the decency or the manners they were born with. Most will be too lazy and too apathetic to do anything (even if it is as simple as sending the bottle back to the company) to help the environment. For others who do care, and don't mind doing a little extra to be a little greener, it will be a hit.
Tuesday 25 May
By Brenda
This is nothing new, back in 1970's we were doing tis back then. So I am so sorry to tell you that you are not the first. They are very cool, we started using beer bottles, and then went to wine bottles. Good luck, I do like the cool shapes. They aslo make nice flower vases, something home made for mom on mothers day.
Tuesday 25 May
By holmesdave
interesting idea. Unfortunately glass is cheap and very plentiful. Cheaper in fact than the fossil fuels required for round trip shipping of the bottle and glasses. So the end result is NOT environmentally friendly. Now if you could come up with a way for the end user to separate the two halfs and avoid the back and forth shipping you might have a hit.
Tuesday 25 May
By misty
I personally think it is a wonderful idea. It is a georgeous bottle. Here is a funny thought though: Isn't it funny how our mothers wean us off the bottle within the first 3 years of our lives just for us to place ourselves back on the "bottle" 18 years later? I hope you laughed. Have a great and inspiring week. Misty
Tuesday 25 May
By David
Cool idea. Whose idea was it to put an alcoholic beverage on top of a long thin fragile stem? It must have been a glass maker.
Tuesday 25 May
By Michelle Wills
I would like to comment on some of the issues brought up by people and thank you all.
This product is to be sold into licensed trades (pubs, restaurants etc) not individuals as the article suggests. Millions of empty bottles are being thrown away by many pubs and clubs as there is no incentive for them to recycle. When the next wine delivery is sent to the pub or club the empty bottles are replaces with wine and beer glasses (this is to try and help the breakages that happen in everyday bar work - and we all know this happens a lot) Who knows maybe one day we could sell it to individuals but this was not the design intent. The research has shown that the pubs and clubs love the idea of getting the glasses back to re-stock and this was intended to be the incentive to encourage them to re-cycle. The large deliveries make the costs cheap and delivery miles not much more than traditional deliveries.
Tuesday 25 May
By B
This will be the first time this design is used on a large scale.
Please pay no attention to the negative people who hate to see the sucess of others.
I think your bottle is unique in design and will be a big hit.
I do see Europe doing it before America...but the hot places will grab it quick. Even here in the good ole USA.
Tuesday 25 May
By Al Schrader
Michelle- That is a terrific design. I always like something new. Can you explain the sharp edges when you split it in two ?
Alfred-
Tuesday 25 May
By Brad
Sorry but while the concept might seem intriguing, I don't see people shipping off the wine bottle, waiting to have glasses shipped back and paying for shipping charges both ways. Even if no shipping charges, then the original purchase price would of been higher to cover the shipping charges and the labor involved breaking the wine bottle into two glasses.
Not something that is going to take root, and I highly doubt it will be manufactured in anything more than a few dozen at one time before the idea is slapped back into the closet.
Reply
Tuesday 25 May
By B
Did you not read it is being marketed to bars and clubs?
Tuesday 25 May
By L. Williamson
I actually think it's a great idea, and as someone who already recycles anyway, I would be more than willing to ship the bottle off and wait for glasses. An extra added incentive would be if there was a postage-paid box included with your purchase.
Reply
Tuesday 25 May
By Dick
What a cumbersome, time wasting, expensive boondoggle! Who in God's name would waste their time and money just to get a few glasses? This will never work.
Reply
Tuesday 25 May
By Chester
Think Ronco Bottle & Jar Cutter!!!
Reply
Tuesday 25 May
By Candice
Wait, if you're sending the bottle back why can't they just reuse it for more wine? What's the purpose of turning them into glasses when they can just reuse the bottle?
Reply
Tuesday 25 May
By Grizz
This isn't really a green idea. The cost, in energy terms, to ship these things back and forth is likely to use more energy than simply making new glass. But as a buzzword "green" sells. It makes people feel better about themselves. This whole green movement will not really take of until it is cheaper to be green than not. It's simple economics. People go with their wallets.
Reply
Wednesday 26 May
By Bryce
Why not just have them screw into each other with a removable seal... allowing the drinker to then separate the glasses from the bottle at home...
Shipping it back to the store is stupid.
Reply