There are fails and then there are FAILS. The following falls into the latter category.
Unfortunately, details are scarce on the latest video to land in planet viral but what is obvious is that's it's amazing.
What follows is a 4-by-4 uphill challenge played out in a desert, potentially in the UAE, where they love stuff like this. The trick, clearly, is to show the world how awesome your motor is at tackling the planet's steep sand slopes while hurtling up a dune.
What you shouldn't do is risk your own life, the lives of the tournament's safety team and the lives of every spectator present by pushing your vehicle so hard that the engine explodes.