Who knew there was such a fortune to be made publicly humiliating yourself (at least without the aid of a reality TV show)? One Naked Cowboy, whom you may or may not recognize depending on how much time you spend lolling around Times Square, is preparing to sue a Naked Cowgirl for ripping him off.

If Sandy Kane won't stop waltzing around the city in an American flag bikini and cowboy hat with a guitar and calling herself the Naked Cowgirl, Robert Burke, who waltzes around the city in a pair of decorated tighty-whiteys and a cowboy hat with a guitar and calls himself the Naked Cowboy, is going to sue her.

Burke will slap Kane with a $150,000 lawsuit for refusing to cease and desist or pay him a franchise license fee of $5,000 a year to use his look to make money. There's already one other Naked Cowgirl out there who pays Burke so she can waltz around in a bikini.

Seriously? When did the market for people wandering around in patriotic bikinis suddenly explode? We're guessing right around the time the economy collapsed. Sigh.