When we saw this photo of seismic mayhem on the streets of Wisconsin's largest city, we wondered: "If Milwaukee was swallowed by a giant sinkhole, would anybody even care?"

Then we remembered: Milwaukee is where they make beer. Suddenly, sh** started to get real.

Luckily the sinkhole, which opened up Thursday night, didn't spread.

As for that SUV?

Mark Pawlik was walking down the street, when he saw the earth swallow the vehicle. "The Escalade just went wham!" he told TMJ 4. "Everything went down. The power line went like, 'pow,' and then I think it was sewer water just pouring into the hole."

The fast-acting 46-year-old then pulled the driver, who only suffered minor injuries, out of his car. Somebody buy Pawlik a Schlitz.