Designating a part of a shopping cart specifically for fruits and vegetables boost purchase of these healthy foods.Researchers from New Mexico State University's College of Business used a strip of duct tape to make a line through the middle of shopping carts in a Las Cruces, N.M., grocery store. They also posted a sign on each cart that recommended that fruits and vegetables be placed on one side of the line. Shoppers who had one of the special carts bought 102 percent more fruits and veggies than those who had regular carts.
Despite the change in shopping habits, the special carts didn't change the amount of overall money the shoppers were spending.
While this study could be probably be used to help make America less fat, we suspect, instead, we will soon see a Coca-Cola section in our shopping carts.
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Thursday 12 August
By Peter Sherman
The article is vague, at best. The author of the study states that: “And what we saw was a bump of a 102% increase in purchasing of fruits and vegetables with that simple sign and line,” Payne said. Does this mean that the store sold more fruits and vegetables than it did with regular carts? Or does it mean that those who (chose?) to use the modified carts bought over twice as many fruits and veggies? If the latter, then perhaps the authors are speculating as to the 'causality' of the results. For, it could be that those who don't buy many fruits and vegetables simply wanted more cart space for other products. This is not to condemn the study. The above story, however, is, at best, sloppy.
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Friday 13 August
By Eric
Did they actually eat the fruits and vegetables when they got home though?? :P
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Saturday 14 August
By Wills
How much of the fruit/veg ended up rotting away once they got home?
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