Paul Paul "Bear" Vasquez, the man who famously saw a double rainbow all the way across the sky, has extended his day in the sun by starring in some new Microsoft ads. The first ad recreates the double rainbow event from a new angle and then shows Bear putting the photos on Windows Live Gallery. The second one is an interview with Bear that ends with an endorsement of Windows Live.

So, has Double Rainbow Guy sold out? Probably. Does it even matter, though? Our friends at Urlesque hope the guy who brought us one of the year's best memes got a nice payday out of the deal. Microsoft definitely wins by getting Bear on board, too. Who better to convince customers that its product is "oh my god, so intense!"?

See the triumphant return of the Double Rainbow Guy for yourself. (via Urlesque)