Our happy hour fact to amaze your drinking buddies with.

Self-esteem is increasingly important to young people.

Researchers from Ohio State University asked college students to rate how pleasurable experiences such as sex, getting paid, talking to a friend, eating a great meal, getting a good grade on a test or receiving a compliment were. They found experiences tied to boosting self-esteem -- like the compliment or the good test score -- rated highest.

Brad Bushman, a psychology professor at Ohio State who headed the study, doesn't think this is a good thing. He said he was "shocked" by the findings and worries young people may be inching toward self-esteem addiction. He also notes there is a fine line between too much self-esteem and narcissism.

We're actually hoping these college kids develop into full-on self-esteem addicts, because that would mean more sex and money for the rest of us.