Eddie Bauer Attempts to Go More Hardcore With 'First Ascent' Gear

Michael Benanav is Asylum's Adventure Correspondent Apparently, once upon a time, Eddie Bauer used to be more than just a company whose mission was to meet all of your flannel needs. The guy himself, E. Bauer, invented the quilted down jacket (who knew?), and his gear equipped the first American team to summit Everest back in 1963. Now, the company is launching what they're calling "a bold ...

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